The German foundation EXIT made it their goal to help extreme right-wingers leave the violent and racist Neo-Nazi-scene.
They came up with an awesome marketing idea to gain the attention of their potential target audience.
At a festival sponsored by the far right German nationalist party NPD, they gave away free t-shirts printed with known Nazi symbols. The text reads “Hardcore Rebels - National and Free”.
They soon ran out of stock, but what the shirt-owners didn’t expect was their new favorite item of clothing turned out to be a Trojan horse! After washing it for the first time, the print faded and revealed a new design:
“Your shirt can do it and so can you! - We help you to free yourself from right-wing extremism” in combination with the EXIT logo and their contact information.
Hands down, great idea!!!